Here you will learn the secret of successful editorship, or how to avoid wasting time and money on communications when you could be having fun. All creative teams, including communications and publishing departments, are more easily managed if their members recognize a professional standard that they can meet. Downing Editorial helps you set the high expectations and professional guidelines that make an immediate improvement in the quality and safety of your communications. That means you can publish with more confidence and more creatively in all media.

Positive results from objective assessments

If your goal is a high standard in communications, the logical start is an assessment of your current publications. Our objective evaluations measure the dimensions and scope of your communications, identify its components and analyse their effectiveness. The analysis will make you immediately aware of the editorial issues that affect quality and cost. You will be able to reallocate your communications resources closer to your strategy and get the most out of your editorial staff by briefing them with professional confidence.

Style guides

You can use the English language in countless ways, all of them conflicting. That is why the essential tool of every publisher is a style manual. It ensures there are no more arguments about usage, terms, titles, capitals or punctuation. Your writers, editors and proofreaders can work together to a shared and consistent standard. Style guides start with the basics and evolve to give your communications their unique character.

Editorial-skills training

The courses aim to complete the skills and knowledge of your communications staff, so they can control the publishing process more effectively. They learn to: Set higher editorial standards and maintain them Identify more efficient and cost-effective processes Communicate with confidence Apply professional editing and proof-reading techniques We also produce standard models for your frequent publications such as media releases, newsletters, product information and brochures.

English-language orientation

This course is especially designed for French-speaking communications people who are responsible for developing publications in English. It will give them a greater understanding of the peculiarities of the language, and explains how to avoid common mistakes.