Pages from our Copywriting portfolio



Putting up the price at Patek Philippe

Advertorials for Newsweek

Safe with Republic National Bank

Delaneau for the sophisticated lady

Jaeger LeCoultre's revival

  
Satire and parodies

Sustainable publishing — a powerful new management tool

Class action

Watchbore and the Story of Time
Part I
Part 2

 

Documentaries

The scattered isles
(Under construction)



Little-known paradise islands give France strategic control of the Mozambique channel and western Indian Ocean. Shipwrecked mariners, pirates, slaves and pioneers have left their mark on these now uninhabited tropical jewels. Today, as havens for huge populations of seabirds, turtles and fish, the îles éparses — scattered islands — are attracting growing scientific interest.

 
History

The life and death of an SOE agent

(Under construction, but I've written a summary here: http://en.wikipedia.org/wiki/France_Antelme)


"It would take a lot to upset him, but once he got started it would take a bullet to stop him," his instructor wrote  of France Antelme at the SOE commando course in Arsaig, Scotland, 1942.
Major Antelme was one of the 14 Franco-Mauritians who served with distinction in Britain's World War II Special Operations Executive, in Vichy-controlled Madagascar and in occupied France. He was also one of the 18 SOE agents delivered directly into enemy hands. On his third mission to France in 1943, Antelme parachuted into a Gestapo- controlled reception committee. In the elaborate game of double-double bluff prior to the D-Day landings, was he duped, betrayed or just plain naïve?

 
Journalism
(A tribute to a great paper).

Interned in Switzerland



During World War II, around 4,500 British Empire escaped prisoners-of-war (évadés) made it to Switzerland, where they were interned. To keep up their morale, they published a remarkable English-language newspaper. Launched in the hope that it would soon close down, Marking Time chronicled the last months in the limbo of neutrality for some 5,000 British and empire évadés.

Military refugees in Switzerland during World War II

The brief life of Marking Time

Eric the évadé and other gems

South Africans interned in Switzerland

Alan Downing welcomes you to his website

You'll find the editorial expertise for publications and communications of the highest professional standard.

Downing Editorial's services to business, government and the media cover copywriting, editing, translation and journalism.




Take charge of your communications


Discover a professional approach to communications and the skills that make ideas work

As head of your organization, you are responsible for everything it publishes. You are editor-in-chief. We take your responsibilities seriously.

Copywriting, the art of persuading free people
 
Identify and write for your  reader. It's the only guarantee of successful communications.

                           
 
We'd like you you to set a higher standard in everything you publish. We can help by demonstrating the possibilities of creative thinking.

Editing and proofreading

 

Publish with confidence, knowing that your copy is in safe hands.

Protection is our first duty. In every document we handle we check facts and anything you should ask your lawyer about. Then we make your words do their job.
 
Translation 

Translations can be done by machine, or crafted with style, elegance and perception.          
 
A good translator respects the intentions of the original document, reaching beyond words to seize the meaning and express it exactly in a different idiom. 

Journalism, reports & features

    Rely on a well researched story, written for your readers and delivered on time.
An original story for your features page? Informative articles for a supplement?
Exclusive background material?
Everything we file is checked, sourced and relevant. 

We cover:
  • Switzerland, social, political and economic
  • International diplomacy
  • Watches and watchmaking
  • Finance and investment
  • Luxury goods, art, travel
  • Indian Ocean islands: strategic and ecological issues



We write, edit and translate: 
Website content

Marketing, media and internal communications


Financial documents



Technical documents



Legal documents



Academic papers


Consumer and trade publications

Book manuscripts
 
To sell, influence or inform

Advertising, newsletters, correspondence

Annual reports, prospectuses, brochures, investment bulletins

Aerospace, medicine, biotechnology, marine biology, mechanics

(Translation and editing) contracts, statutes, the small print

(Translation and editing) submissions to journals, theses, reports

Project management, editorial content, marketing

Non-fiction writing, critiques and literary translations from French to English

Enquiries will be treated in the strictest confidence. Please mark as confidential, documents that are not intended for publication. 

Copywriter, business writer, feature writer, marketing writer, freelance journalist, Downing Editorial offers writing, editing, translation and proofreading services

Copywriter, business writer, feature writer, marketing writer, freelance journalist, Downing Editorial offers writing, editing, translation and proofreading services

Copywriter, business writer, feature writer, marketing writer, freelance journalist, Downing Editorial offers writing, editing, translation and proofreading services